Wednesday, April 14, 2010

fresh start.

Hi friends.

Welcome to
{Inside} Ashlee Proffitt Design (previously known as Serendipity Design.)

Over the past couple months I have been making changes within my business in the attempt to grow as an artist and business woman (yeah right. Let's be honest... I am a terrible business woman... although I am making a daily effort to be better...)

The first change was with the name, logo, and complete identity system. In the coming weeks there will be more changes as I add new (and old) products to my new shop and revamp my website. I will keep you updated as I continue to make improvements.

I wanted an opportunity to write about all the happenings within my budding business as well as a place to share works in progress, inspiration, or just things that I love... and that is what I will do here! (For those of you who don't know me... to get to know me better, to see where I have come from and what has brought me to this point you can read here.)

Here are some fun things you have to look forward to (on a regular basis - imagine that?!):

Mondays {Favorite Finds}
An excuse for me to show you fun things I love (and to promote fellow Etsy sellers)!

Tuesdays {Inside Look}
A weekly update on projects I am currently working on.

Wednesdays {Inspiration to Creation}
What inspires me and how it helps me create.
You will get to see projects as a direct result of real weddings, color palettes, or daily photography

Thursdays {Font Love}
One of my passions/hobbies... finding fonts I love.
Now I have a way to share them with you.

Fridays {Give-Aways & Ideas For Your Weekend}
Look forward to free stuff! And fun ideas/projects for your weekend.

I know what you are saying... those of you who know me... "Ashlee, aren't you being a little ambitious???" Yes, of course. Do you expect anything less? ha. These are simply goals for me to work towards and I am excited for this opportunity to continue to grow as an artist.

Thanks for stopping by!


  1. Oooh I am SO excited about your blog! I love all the different categories and can't wait to read more! :) Yay!

  2. haha I am so excited as well, and super proud of you =)

    you can put up my invitations for "Tuesdays" if you want ;)

  3. Ashlee, you are like the nicer, artsier, less criminally active and eternally secure version of Martha Stewart ...with that being said good luck with the new blog and the re-branding process... you rock!

  4. Thanks for the support friends! I love you!
    Ashley - You are my inspiration for all of this.
    Sarah - Where do you think I got the color scheme from???
    Katie - I love you!
    Sammy - You are hilarious. :)

  5. i can't wait to see all the new...old stuff!! :) ha



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