Sunday, September 16, 2012

A New Home. Yippeeee!!!

Check out all the sweet details!

Monday, September 10, 2012

Feel Pretty Essentials

The past few days months have rendered me somewhat sleep deprived. One of my survival tricks when I'm super tired or just overwhelmed is to get dressed. Simple enough, right? All of you mamas, just said 'yeah, right.' ha. It is important for me (and my attitude and my productivity) to at least feel like I am somewhat put together (and pretty :)).... even if I haven't showered in a few days and my hair is a rats nest.

Here are a few things that are making me smile and feel pretty no matter how crazy the day is:
bright & cheerful nail polish - essie | shiny lip gloss - mac | cute tees - target | super dark skinny jeans - american eagle | white watch - michael kors | cute slip-ons - vans | and Starbuck of course. that makes any day better.

... and just in case you are wondering the new Ashlee Proffitt is launching very soon and I will hopefully be able to get back to normal sleep habits.

Thursday, September 6, 2012

It's happening.

I am three weeks behind my self-imposed launch deadline.

Rather than choosing to be frustrated or discouraged I am choosing to be more excited and more energized than ever.

I am grateful because I now have printers lined up for all of my new products.

I am grateful because I have the most amazing best friend ever who has an amazing gift of taking the most amazing photographs, who willingly and graciously and excitingly photographed all of my new products without complaint while children are crawling at our feet or perched on our hips while we are holding props or cameras and we are laughing at how 'if only the world could just see us now.'

I am grateful because I have a husband who has sacrificed his helper for the past few weeks while I go into hiding to finish this last phase of this business launch.

I am grateful for little ones who show grace to a mommy who has fed them either grilled cheese or quesadillas almost every night for quite some time now.

I am grateful that God's timing is far more perfect and planned than my own and I am grateful that I can trust in Him and His plan for me and this business.

A little sneak peek.

Thank you Shay Cochrane Photography for this (and the billion other) amazing photographs.

Tuesday, August 28, 2012

My life right now.

a sweet baby girl
+ loads & loads of laundry 
+ lots of new product samples 
life right now

Wednesday, August 22, 2012

Onward My Friends.

For the next few days... maybe week or so I will be a little MIA here on the blog. Don't worry I am working SUPER hard trying to finish up the new website, blog and shop. I am currently in a holding pattern while waiting on a billion samples to get back from the printers. I have to make sure everything is just right before I show the world what I have been up to the past few months (*ahem* year.)

I would appreciate your prayers as this process is so hard. There have been moments of discouragement, tears, absolute frustration and questioning about whether or not I should keep moving forward at all. Owning your own business is not for the faint of heart; that is for sure.

However, despite the discouraging moments there is much to be excited about and much to look forward to! I really can't wait for my little website and shop to launch!!!

Get all the inside scoop and even a sneak peek at all the new goods by signing up for my newsletter. The first email will be going out soon!

Subscribe to the Ashlee Proffitt Newsletter:

Love ya'll and are so grateful for your support!

Monday, August 20, 2012

Weekend Snapshot: August 17-19

Weekend Snapshot
THURSDAY (realllly late, so it counts as the weekend right?!) Spontaneous Ice Cream Run with the kiddos -- they were in their pj's about to fall asleep when we ran in, yelling "ice cream ruuuuun!"

FRIDAY Mommy Worked and little boys played with a new friend | Pizza picnic on the living room floor | Daddy rested & Mommy celebrated a sweet friend's birthday

SATURDAY Birthday Party my boys to celebrate a sweet girl turning 4 | Cookout with friends and family

SUNDAY Church  & baby girl got dedicated (note her sweetness in the photo below!) We love our church so much! (If you live in Tampa, you should join us. :)) | Naps & Lots of rest | Frozen Chocolate Bananas  to celebrate Andrew going to kindergarten on Monday!

What did your weekend look like?!

Wednesday, August 15, 2012

One Year Later.

All Images by Meg Baisden Photography

One year ago I made a leap. I made a decision that absolutely terrified me.

The decision was to stop playing games; to stop pretending that something was working that, in all actuality, was not.

When it came to my business, I was tired, exhausted, and confused. I had spent far too long making excuses, good and valid excuses, but excuses nonetheless. I had finally come to the realization that unless something drastically changed, my business would forever just be a very stressful and expensive hobby.

The options were to either quit or get help.

I prayed that God would provide an opportunity for me to learn and to grow and to make much of the call He has placed on my life: to make Him famous and to bring Him glory through the gifts and abilities He has given me.

And then, I made the big decision to get help. I made the decision to invest in my business and see what God would do through that decision.

Up until this point I had never invested in my business. I had never taken a single risk. I had never done anything that scared me so much. It was scary because I was saying yes to something and completely unsure of what the result would be.

One year ago I went to The Stationery Academy a burnt out designer in the middle of an identity crisis and unsure if I had it in me to do this whole business thing.

A few days later, I left The Stationery Academy completely overwhelmed and in awe of the extraordinary opportunity that God had just given me.

I met unbelievable women who were talented, wise, and beyond gracious to me. I learned about the importance of building an authentic brand and I was forced to dig deep and question who I really was as a designer and business owner. I was asked to identify my biggest fears and my craziest dreams. I was challenged in ways I never thought possible and encouraged in ways I could have never dreamed.

 And above all, God moved in ways I could have never dreamed or asked for.

These two incredible women, Whitney and Emily led the charge. They are an inspiration to me in ways they will never know. I am so grateful for their expertise, support, and encouragement. In the midst of running a very successful business, being a mommy to two boys and pregnant with a baby girl due any day, Whitney took the time to help me work through some doubts, fears and discouragements I was having last week. Thank you Whitney and Emily for being so incredibly willing to share your knowledge and expertise with me and for being cheerleaders for those of us just starting out!

A few weeks before the workshop I still had not reserved a hotel room and I noticed a few of the girls had mentioned in the Facebook group that they were adding a third roomie. I thought to myself, ‘well, four is always better than three…’ so I emailed the girls to see if they would happen to want a fourth roommate. Mind you, I have never met or spoken with these girls in my life. They did not know me and what in the world possessed me to ask if I could room with them is beyond me, but it was a risk that I am forever grateful I took. 

Those three women have become three of my closest friends. One year later we still talk regularly and our video chats make my entire week better. Just this past week, in a state of confusion and fear I wrote them and their response was overwhelmingly encouraging... those three women are an unbelievable gift to me. I truly thank God for them. I laugh when I think about how on the way to The Stationery Academy (it was about a 6 hour drive) I was praying that God would use me to encourage and bless the ladies I would be rooming with, that He would enable me to show true love and grace to them. And yet, they are the ones who I am forever indebted to for their love and grace shown to me. 

Thank you Amber, Amber and Courtney. You are a blessing to me and I am sure that this 'One Year Later' post would not be happening if it weren’t for you three ladies.

Love you!

And of course, this post would be incomplete without saying a huge Thank You to many of you who helped provide the way for to go to The Stationery Academy. Many of you, my faithful family, friends, and readers supported me when I was at such a crossroads. Thank you for your financial sacrifice and unending support in helping me accomplish something so big.

With that being said, one year later I am so excited to introduce to you a teeny bit of the new Ashlee Proffitt.

This time it’s the REAL Ashlee Proffitt. She is no longer suffering from an identity crisis and she isn’t afraid to dream big. She was in there all along, it just took some work to pull her out.

Over the next few weeks I will be introducing you to my complete new brand (with lots of fun inspiration details), starting with a new website and blog sometime next week. The shop will be full of amazing new products that I cannot wait to share with you. There will be some fun giveaways along the way and I will be hosting a virtual launch party too! (Why not, throw a virtual party?!) 

I hope you are as excited as I am! 


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